How does conversion rate optimisation affect appointments and bookings?
We’ve secured relevant traffic coming onto your website, but what is that traffic doing when it gets there?
Getting your customers to convert is what your business is all about. Whether it’s getting a user to make a purchase or to sign up to a service, conversion is the ultimate goal of driving traffic.
LET'S DISCUSS CONVERSION RATE OPTIMISATION FOR YOUR BUSINESS
What is CRO?
CRO is an abbreviation of Conversion Rate Optimisation, which is a fancy way of saying get more sales or customers.
What it actually is, is the process of making changes (i.e. optimisations) to your page or website that are designed to increase the percentage of people who visit your site to make a purchase or sign up (i.e. conversions). Whichever the goal of your business is.
Types of Conversion:
There are different actions a customer can take that can be considered a conversion. It doesn’t just have to be a purchase.
Macro Conversions
Macro conversions are the end goal of your business. They are usually things like:
Purchasing a product
Requesting a quote for a product/service
Subscribing to a service
Micro Conversions
Micro conversions are the smaller steps that your client needs to take to get to your main goal. These include things like:
Subscribing to email list/newsletter
Adding products to the cart
At Local Territory, we understand that there are lots of goals your business has, and we work with you to understand them all. We don’t believe in a blanket, one-size-fits-all approach, so you can be sure that working with us is a one-of-a-kind experience.
What Does Conversion Rate Optimisation Involve?
The goal of CRO is to drive more sales and leads. Conversions like this are a central part of any business, but it can be complex and often hit-and-miss if you don’t know exactly what you’re doing. It’s why many brands look for specialist support in the form of a conversion rate optimisation agency.
An agency, like us, can help you to carry out extensive and detail-oriented analysis to understand what factors of your website are blocking conversion. It’s our job to make sure that every user that comes to your website becomes your customer. That involves 3 steps:
Analysis
Strategy
Action
Why Choose Local Territory For Your CRO?
At Local Territory, we understand CRO and we do it everyday. Our team is made up of experts who have been in the industry for a long time. They get into the mindset of a customer and analyse conversion rate data to make the right chances to your website.
We’ll analyse data from sources like your Google Analytics and plug in our own tools to help track clicks and mouse movements. That way we can gather insights into why and where your customers are dropping off. Then we can make the changes we need and optimise your website to increase your conversion rate.
Our Conversion Rate Optimisation Services
Set up tracking tools
Check tracking pixels
User testing
Heat maps
Journey maps
Data analysis