Local SEO

 

Local SEO geared towards the audience you want to target in the areas you serve

By researching what services customers in your local area are searching for, we are able to optimise your online presence so that it’s your business they see first. 

It might seem contradictory to use online searches to increase offline footfall, but that’s exactly what local SEO can do. Your customers will try to find you with ‘near me’ searches, Google maps, Alexa voice searches, iPhone sat nav, and even more. But if you aren’t appearing in these places then your customers won’t be able to find you. 85% of customers search for a business online before visiting the store, so local SEO is important.

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What Is Local SEO?

When we talk about Local SEO, we mean searches that are location-based. So, for example, when someone types ‘restaurant near me’ on Google. Or if someone asks Alexa “what time does my local supermarket close today?”.

Local SEO covers the search results of these location-based searches that are NOT paid adverts. That includes everything from blue links on a results page, to images, and map results. 


What do we offer as a Local SEO service?

Our local SEO service involves the work involved in getting your business to appear in those local search results. The point is to get your business name everywhere it needs to be so when your customers are near you they can find you and your information. 

A key component of this is making sure that all of your information is up to date, including opening hours, contact information, and customer reviews. This information should be the same no matter how the customer searches for you, whether it’s Apple Maps, Alexa, Google, or the in-car sat-nav. The challenge here is that every search engine is separate and should and needs to be treated separately but within a wider strategy piece.

How Much Does Local SEO Cost?

Because local SEO services are concerned with organic results (not paid advertising) you should only need to pay for someone’s time. The cost of a local SEO agency may vary depending on a few factors, like how many business locations you have.

Local SEO can be time-consuming and trial-and-error if you aren’t a specialist with years of experience. It can become unmanageable across so many search platforms, which is why many businesses search for a local SEO agency for support. 

Some of the granular SEO services we implement when working with a client to improve their SEO

  • Google My Business optimisation

  • Local SEO audit

  • Reputation management

  • Website Audit

  • GA, GSC & GMB Set Up

  • On-Page SEO

  • Off-Page SEO

  • JSON Schema Mark Up

  • Sitemap Generation

  • Keyword Research

  • GMB Optimisation

  • Internal Linking

  • Localised content creation

  • Localised site copy refreshes

  • Customer review solicitation and response

  • Keyword Optimisation

  • Blogging

  • GMB Optimisation

  • Internal Linking

  • Keywords Optimisation

  • Blogging

  • Directory listings

  • Powerful Links

  • Competitor Analysis

  • Business directory optimisation

  • Google Maps ads

  • Google Posts publishing

  • GSC Management

  • Technical SEO Implementation

  • Infographic Link Building

  • Social Media Marketing

  • Phone and Email Support

  • Keyword Tracking

  • Monthly Reporting

  • Dedicated Acc Manager

  • Keywords Optimisation