The definitive guide to SEO (search engine optimisation)
Every business wants to be seen by their target audience online. Only a few years ago, this wasn’t so complex to achieve, however the online playing field has changed dramatically.
A huge spike in both the complexity of the SEO process itself and a phenomenal rise in competition in all industries means that the once straight forward process has become one of the biggest challenges facing businesses worldwide.
LET'S DISCUSS SEO FOR YOUR BUSINESS
This increase in streaming, online shopping and social media means that we are now spending more time on the internet than ever before. In particular, the unfortunate events of Covid-19 have become a catalyst for the biggest influx in internet usage that the world has ever seen to date with no signs of slowing down, meaning that right now more than ever, competition online is at an all time high and will continue to increase year on year.
Having a well build, user friendly website that has a clear customer journey path was once deemed as a cool extra to have, but with the increase of time spent online, more and more businesses have come to the realisation that having a solid online presence is now a necessity more than ever.
So what exactly is SEO and why do we do it so well?
What is SEO?
When we talk about SEO, we mean results in search engines that are NOT paid advertisements. So that includes everything from those blue links on a results page, to images, answer boxes, and business information on maps.
The purpose of SEO is to appear in whichever form at the top (or near the top) of a search results page. It sounds simple but it is an intricate, multifaceted task that involves specialist knowledge, which can take years to learn. That’s why many UK brands hire an SEO Agency.
What do we do as an SEO agency?
An SEO Agency, like Local Territory, works with you to get you more customers and increase your rank on Google and other search engines. They are made up of specialist SEOs who have years of experience in the industry and know exactly what they are doing.
When choosing an SEO agency, you should get to know the team that will be working for you. These are the people that will be in charge of your brand’s image and visibility in search engines, so make sure you ask questions about their experience and their credentials. There are lots of SEO agencies that have large teams of SEOs (search engine optimizers), but how many are experts and keep up to date with the latest industry developments.
SEO is a fast-paced, ever-changing industry. It moves quickly with advancements in technology, legal developments, and improvements in artificial intelligence. That means it’s not about how long the agency has been established, or how many clients they have, or even how many awards they have from years ago. It’s more about how up-to-date they are and what level of experts they have on their team.
Make sure that, like us, the SEO agency you choose to work with are at the top of their game, and because SEO is free, not like paid advertising, make sure that you are only paying for the agency’s time. There should be no additional cost between you and your SEO agency now or in the future.
Why Do You Need SEO?
SEO (Search Engine Optimisation) is a competitive industry that is ever-changing, especially in the post-COVID world where online is becoming more and more important for customers and brands.
A few years ago it wasn’t so complex to rank better on Google, but the online playing field has changed dramatically. A huge spike in both the complexity of the SEO process itself and a phenomenal rise in competition in all industries means that the once straight forward process has become one of the biggest challenges facing businesses worldwide.
The challenge of ranking in Google and other search engines is what SEO agencies, like Local Territory, are geared up for. Partner with the right agency that can offer you the right SEO services to face the challenge and achieve your goals online.
Our fundamental SEO Services
Think of Local Territory as your SEO Swiss army knife. Our SEO services are designed to support your goals of driving new business and increasing your visibility on search engines.
On Page SEO
We identify and work on key terms for your business to drive targeted, intent-driven traffic, that is ready to do business.
Technical SEO
We help you to build and maintain a user and search engine-friendly website, looking at a mobile responsiveness, page speed, click depth, and more.
Off Page SEO
We design targeted backlink campaigns, which are completely white-hat. That means no shady link-building or shortcuts that might lead to penalties and ranking drops.
What are some of the granular SEO services we implement when working with a client to improve their SEO?
Website Audit
GA, GSC & GMB Set Up
On-Page SEO
Off-Page SEO
JSON Schema Mark Up
Sitemap Generation
Keyword Research
GMB Optimisation
Internal Linking
GSC Management
Technical SEO Implementation
Infographic Link Building
Social Media Marketing
Phone and Email Support
Keyword Tracking
Monthly Reporting
Dedicated Acc Manager
Keywords Optimisation
Keywords Optimisation
Blogging
GMB Optimisation
Internal Linking
Keywords Optimisation
Blogging
Directory listings
Powerful Links
Competitor Analysis