AI SEO · Answer Engine Optimisation
Your customers have started asking ChatGPT, Google’s AI Overviews and Perplexity for “the best plumber near me” or “a good aesthetics clinic in town”. Those answers name a handful of businesses. Our job is to make sure yours is one of them.
Let’s discuss it for your business →
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Answer Engine Optimisation is exactly what it sounds like: optimising your business to be the answer, not just a link. When someone asks an AI assistant a question with buying intent, the assistant composes a short answer and recommends a few specific businesses. There’s no page two.
Those recommendations aren’t random. AI systems lean on the same underlying signals as search, but they weight them differently: structured data they can parse, consistent information about your business across the web, genuinely useful content that answers real questions, and the reviews and mentions that prove you’re legitimate.
You’ll hear this called AI SEO, AEO or GEO (generative engine optimisation). The label doesn’t matter. What matters is that the businesses who get their entity data and answer-ready content in shape now are the ones the assistants will keep recommending.
The good news for local businesses: this is a game you can win. AI answers about “near me” questions draw heavily on local signals you can control, your Google Business Profile, your reviews, your service pages, your consistency.
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Entity building: making sure search engines and AI systems understand exactly who you are, what you do and where you do it, with rigorous JSON-LD schema markup across your whole site, from your organisation and services to your FAQs and reviews policy.
Answer-ready content: we research the actual questions your customers ask assistants and build clear, quotable answers into your pages, the kind of passages AI systems lift into their responses.
Consistency engineering: AI systems cross-reference. We make your name, address, phone, hours and service claims identical across your site, Google Business Profile, directories and citations, so there’s nothing to doubt.
Machine-readable access: we keep your site fast, crawlable and open to the crawlers that feed AI answers, with the technical touches (like llms.txt and clean semantic markup) that make you easy to cite.
And because it’s us: no black-box mystique. You’ll see what we changed, why, and what the assistants are saying about you in plain monthly reporting.
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Yes, and that’s the point: AEO isn’t a replacement for local SEO, it’s the same foundations pushed further. The map pack still takes the click for a huge share of local searches, and the signals that rank you there are the same signals AI systems trust.
That’s why we run them as one campaign, not two invoices. Pillars one to three get you found on Google today; pillar four makes sure you’re still the answer as search shifts into assistants.
If you already rank well locally, you’re closer than you think, and if you don’t, AEO is the excuse to finally fix the foundations properly.
The granular stuff
Next step
Show us how your business operates and we’ll show you how we can increase the number of targeted visitors finding you, visitors that are ready to do business. Choose a time to speak to our discovery team and kickstart your campaign.
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