Our process
You’re considering offloading the hard slog so you can focus on the core business. Here’s exactly how it works when you partner with us, from initial discovery through to execution, expansion and diversification.
Start at stage one →
The short version
Most agencies pick one lane. We take you through all of them, in the order that actually gets you customers.
A fast, mobile-first site built to explain what you do and make it easy to call or book, whether that’s a full build or a pay-monthly site with nothing upfront.
Local SEO and a fully optimised Google Business Profile, so the people searching in the areas you serve find you first and pick up the phone.
Structured data and answer-ready content so AI assistants and Google’s AI Overviews recommend your business, not just your competitors.
Google Ads and paid social when you want instant visibility while the organic work compounds behind it.
Let’s establish if we’re a good fit for each other
We truly believe each business is unique; even two businesses in the same industry will have different goals and different ways they’d like to achieve them. Each will also face its own challenges getting ‘digital marketing fit’.
So we start with a quick discovery call to learn your business identity and offering, find out what you’ve tried before and what you want to achieve, and clarify how many new leads you can comfortably take on.
We’re on the same page. No pun intended
We get access sorted (website, Google Analytics, Search Console, Google Business Profile, ad accounts) or set them up properly if they don’t exist yet. You’ll meet your dedicated account manager and we’ll agree the KPIs that actually matter to your bottom line.
Then we build your reporting dashboard around those KPIs, so from week one you can see exactly what’s happening, live, whenever you like.
Fixing the foundations before we build on them
Most businesses come to us with baggage: technical issues slowing the site down, inconsistent business details scattered across the web, a half-filled Google Business Profile, thin or duplicated content.
We run a full audit and clean it all up: technical SEO fixes, name-address-phone consistency across every citation and directory, profile optimisation and schema markup. Unglamorous work that everything else stands on.
The campaign proper begins
With the foundations solid we get to work on the plan agreed at discovery: localised content for the areas and services you want to win, on-page optimisation targeting intent-driven keywords, white-hat digital PR to build the authority Google values, and paid campaigns where they make sense for your goals.
Time to do the fine tuning
SEO is not fire-and-forget. We watch what the data says: which pages pull traffic that converts, which queries are climbing, where visitors drop off, and we optimise accordingly. Content gets refreshed, pages get sharpened for conversion, budgets get shifted to what’s working.
You see all of it in your monthly report and we talk it through at your quarterly review.
Milestones reached. Now we raise the ceiling
Once you’re winning the territory we started with, we expand: new service areas, new services, new keyword fronts, and now new answer engines. The sky really is the limit; growth is planned with you, at the pace your business can absorb the leads.
Next step
Show us how your business operates and we’ll show you how we can increase the number of targeted visitors finding you, visitors that are ready to do business. Choose a time to speak to our discovery team and kickstart your campaign.
Book a Discovery Call →