An Aesthetically Pleasing And Informative Web Presence
For cosmetic clinics, spas and beauty salons, first impressions count. Your digital marketing should emphasise visual appeal and client trust, mirroring the comfort and care clients can expect from your services.
- Local SEO from £500 a month
- No setup fees
- No minimum terms
- 1
Reaching Beauty Enthusiasts In Your Area
Local SEO is particularly important for aesthetics businesses: most clients look for services within their vicinity. We optimise for location-based searches and make sure you show up in local directories, maps and the searches that matter.
- 2
Showcasing Your Work
Before-and-after galleries are the most persuasive proof of your skills. Featured prominently and kept current, they turn browsers into bookings.
- 3
Educational Content That Builds Trust
Clear treatment descriptions, honest FAQs and helpful posts demystify your services and address common concerns, informing clients while improving your search visibility.
- 4
Reviews And Testimonials
In aesthetics, trust is everything. Displaying genuine client feedback prominently enhances credibility and encourages new clients to book.
- 5
Regular Engagement Through Social Media
Instagram and Facebook are perfect for the visual nature of your industry. Regular posts and engagement keep your clinic at the forefront of potential clients’ minds, and paid social extends that reach to exactly the right local audience.
The sector
Inside Aesthetics
A sector is not one customer. Each trade below searches differently, so each one gets its own playbook.
- Cosmetic Clinics
- Skin Clinics
- Laser Clinics
- Hair Salons
- Barbers
- Nail Salons
- Lash and Brow Studios
- Beauty Salons
Eight of the 9 trades inside this sector. Each has its own playbook, and the full list is further down this page.
The first six months
How The First Six Months Are Sequenced
The order matters more than the speed. Content built on broken foundations is content thrown away.
When each workstream runs, not when results arrive. Nobody reputable can date a ranking, and we do not.
Pick your trade
Who We Work With In Aesthetics
Every one of these gets its own playbook, because an aesthetics customer doesn’t search like anyone else’s.
Where to start
The Services Doing The Heavy Lifting
- Your Google profile, optimised
- Reviews asked for, and answered
- Location pages, schema and local links
- Your own account manager
Five questions, one answer
Not Sure Which Of These You Need?
Tell us about your website, your goals, how busy you are and your budget. You get one straight answer, with the price we publish for it.
- Takes about a minute
- No email needed to see it
What kind of business is it?
Straight answers
Aesthetics, Answered
How do aesthetics clinics get more bookings from search?
Treatment by treatment. Somebody searching for one specific treatment is far closer to booking than someone browsing a clinic, so each treatment needs its own page covering what it involves, what it costs, what recovery looks like and who it is not suitable for. Add a complete Google Business Profile with real clinic photography and a steady flow of reviews, and you have most of what decides a local aesthetics search.
Can we advertise aesthetic treatments online?
Some of it, and the rules are stricter than most clinics realise. Prescription-only treatments cannot be advertised to the public in the UK, and the advertising codes are enforced in this sector. That shapes what can go in an ad and how a page is worded, but it does not stop you being found: it pushes the emphasis onto organic search and consultation-led content, which converts better anyway.
Should we publish our prices?
In this sector, usually yes. Price is the first thing a prospective client wants and the most common reason they leave a site. Publishing a from-price for each treatment filters out the people who were never going to book and increases the quality of the enquiries you do get. It also makes you far more likely to be named by an AI assistant, which cannot quote a number you have not published.
How do we handle before and after photos?
Carefully. They are the most persuasive content an aesthetics clinic has, and they are also the most regulated: consent has to be explicit and specific, and there are limits on how results can be presented, particularly for prescription treatments. Done properly they are worth the paperwork. Done casually they are a complaint waiting to happen.
How do we compete with the clinic that has a thousand reviews?
By being unambiguously the better answer for narrower searches. You are unlikely to outrank them on the head term quickly, but treatment-specific, area-specific and question-based searches are winnable much sooner and convert better. Review volume is beatable over time, and review recency is something you can influence immediately.
Next step
Ready To Claim Your Territory?
Show us how your business operates and we’ll show you how to get more of the right people finding you. Choose a time to speak to our discovery team.