Google Ads · Pay Per Click
PPC puts you at the top of the results page the day the campaign goes live. Managed properly, it targets the exact moments someone in your service area is ready to buy. Managed badly, it burns budget. We do the former.
Let’s discuss it for your business →
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Google Ads are the adverts that appear when a customer searches on Google: text ads at the top of the results page, Maps ads pinned in the local pack, and display or remarketing ads that follow interested visitors around the web.
PPC stands for pay per click: you only pay when someone actually clicks your ad. That sounds safe, but every wasted click is money, which is why the discipline is in what you DON’T bid on as much as what you do.
For local businesses the combination of search ads plus Maps ads is powerful: you can appear twice in the moments that matter, in exactly the postcodes you serve, and switch it on or off with your capacity.
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We set up your account properly (or untangle the one you’ve got), structure campaigns and ad groups around your services and service areas, and write ads that speak to buying intent rather than browsing.
Day to day we manage bids, budgets, negative keywords and ad tests, troubleshoot anything that misbehaves, and liaise directly with Google when needed.
Everything is measured against the things that pay your bills: phone calls, form submissions and booked appointments, all visible in your dashboard and reported monthly in plain English.
If you choose to run Google Ads on your own you’ll probably see some return using trial and error. But if you want ads that consistently earn more than they cost, it pays to have someone who does this all day, every day.
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Because our ads team sits next to our SEO team. The keyword research, the landing pages, the conversion tracking: it’s one strategy, so your paid and organic visibility reinforce each other instead of competing for the same budget.
As your SEO rankings climb, we shift ad spend away from the terms you now own organically and onto the next opportunity. That’s how the blended cost per lead keeps falling.
And in the spirit of not bullshitting you: if we think Google Ads isn’t right for your business or your budget, we’ll say so on the discovery call.
The granular stuff
Next step
Show us how your business operates and we’ll show you how we can increase the number of targeted visitors finding you, visitors that are ready to do business. Choose a time to speak to our discovery team and kickstart your campaign.
Book a Discovery Call →