Google Ads · Pay Per Click
PPC puts you at the top of the results page the day the campaign goes live. Managed properly, it targets the exact moments someone in your service area is ready to buy. Managed badly, it burns budget. We do the former.
Let’s discuss it for your business →
S.02
Google Ads are the adverts that appear when a customer searches on Google: text ads at the top of the results page, Maps ads pinned in the local pack, and display or remarketing ads that follow interested visitors around the web.
PPC stands for pay per click: you only pay when someone actually clicks your ad. That sounds safe, but every wasted click is money, which is why the discipline is in what you DON’T bid on as much as what you do.
For local businesses the combination of search ads plus Maps ads is powerful: you can appear twice in the moments that matter, in exactly the postcodes you serve, and switch it on or off with your capacity.
S.03
We set up your account properly (or untangle the one you’ve got), structure campaigns and ad groups around your services and service areas, and write ads that speak to buying intent rather than browsing.
Day to day we manage bids, budgets, negative keywords and ad tests, troubleshoot anything that misbehaves, and liaise directly with Google when needed.
Everything is measured against the things that pay your bills: phone calls, form submissions and booked appointments, all visible in your dashboard and reported monthly in plain English.
If you choose to run Google Ads on your own you’ll probably see some return using trial and error. But if you want ads that consistently earn more than they cost, it pays to have someone who does this all day, every day.
S.04
Because our ads team sits next to our SEO team. The keyword research, the landing pages, the conversion tracking: it’s one strategy, so your paid and organic visibility reinforce each other instead of competing for the same budget.
As your SEO rankings climb, we shift ad spend away from the terms you now own organically and onto the next opportunity. That’s how the blended cost per lead keeps falling.
And in the spirit of not bullshitting you: if we think Google Ads isn’t right for your business or your budget, we’ll say so on the discovery call.
S.05
Our campaign management starts at £500 per month, covering paid search and paid social together.
Starting price From £500 per month
What you put behind the ads is a separate conversation. The right monthly budget depends on your area, how competitive your terms are and how much work you can actually take on, so we set it with you on the discovery call rather than quoting a number that means nothing without context.
There is no minimum term. If the ads are not earning more than they cost, we would rather tell you and stop than keep billing you for management.
Drawn out
Two diagrams of the machinery underneath a Google Ads account: what decides your position, and the trade off you make every time you pick a match type.
The granular stuff
Straight answers
Management starts at £500 per month and covers paid search and paid social together, with no minimum term. Your ad budget, the money that actually goes to Google, is separate and set with you based on your area and how competitive your terms are. Be wary of anyone quoting a management fee without asking what you sell or where you sell it.
It depends on what a customer is worth to you and how contested your terms are. An emergency locksmith in central London and a garden landscaper in a market town are not playing the same game: clicks in some local trades run to several pounds each, in others a few pence. The honest approach is to work backwards from the value of a booked job and how many you can actually service, which is what we do on the call rather than picking a round number.
They do different jobs. Ads buy you the top of the page today and stop the moment you stop paying. SEO takes months to build and keeps working after. For most local businesses the sensible answer is both: ads for coverage and cash flow while the organic work compounds, then shifting spend off the terms you have started to own organically and onto the next opportunity.
Maps ads are the promoted business listings that appear in the local pack and inside Google Maps. For a business that depends on people nearby they are often the best value in the account, because the searcher is already looking at a map with the intent to go somewhere or call someone. They also let you appear twice on the same result, once in the ads and once in the pack.
You can be visible on day one, which is the whole point of paid search. Getting the account efficient takes longer. The first few weeks are spent learning which searches actually convert and cutting the ones that do not, so expect the cost per lead to fall over the first month or two rather than being right immediately.
Yes. We build in your own Google Ads account wherever possible, so the account, the history and the data are yours. Campaign history matters to performance, so taking it with you is worth more than it sounds.
We tell you. Some businesses, some budgets and some markets are not a fit for paid search, and there is no version of this where we take a management fee for a campaign that cannot work. If we can see that before you start, we say so on the discovery call.
Next step
Show us how your business operates and we’ll show you how we can increase the number of targeted visitors finding you, visitors that are ready to do business. Choose a time to speak to our discovery team and kickstart your campaign.
Book a Discovery Call →