Own The Searches In The Areas You Serve
By researching what customers in your local area are actually searching for, we optimise your online presence so that it’s your business they see first. If you’re not there, your competitor is.
Read the transcript
Local SEO can sound a bit vague. So here's what's actually inside one of our campaigns. Your Google profile, optimised. Your details identical everywhere. Reviews asked for, and answered. Location pages, schema, technical fixes and local links. Plus your own account manager. From £500 a month, no minimum term. Get in touch, and find out how we can help.
What’s In Your Campaign
- Your Google profile, optimised
- Your details identical everywhere
- Reviews asked for, and answered
- Location pages, schema and technical fixes
- Local links
- Your own account manager
No setup fee · No minimum term
Book A Discovery CallA straight answer on cost before you commit to anything
The basics
What Is Local SEO?
When we talk about local SEO, we mean searches that are location based.
Someone types “restaurant near me” into Google.
Someone asks Alexa what time the local supermarket closes.
Someone taps a map pin in their car’s sat nav.
Local SEO covers the results of these location-based searches that are not paid adverts: the blue links, the images, and above all the map results. It might seem contradictory to use online searches to increase offline footfall, but that’s exactly what local SEO does.
Your customers try to find you with “near me” searches, Google Maps, voice assistants and, increasingly, AI answers. Every platform is a separate battle that needs to be treated separately, but within one wider strategy. That’s the job we take off your plate.
Street by street
How Far Your Visibility Actually Reaches
Picture your trade searched from dozens of spots around your business, with each result plotted on the map. Local ranking is not one position on one page. It is a different answer for every street the search is made from, so the same business can be first on one road and missing two streets away.
Green means the top three on the map, where the calls are. The aim is more green, further out.
Each pin is a spot on the map where the same search was made, in rings around the business. Illustration, not a client.
How Google picks the three
Three Spots. Everyone In Your Postcode Wants Them
The local pack sits above almost everything else on the page, shows your reviews, your opening hours and a button to call you, and it’s where high-intent local customers actually click. Getting there isn’t luck.
How well your profile and your site match the search: your categories, services, descriptions and posts.
How far you are from the person searching. Nobody can change it, which is why your ranking differs street by street.
How well known and well reviewed you are: reviews, mentions and links that build up week by week.
Two-minute check
Is Your Google Profile Sleeping?
Open your Google Business Profile and tick anything that’s true. Nobody sees this but you.
Tick anything that’s true of your profile. Three or more and it is costing you calls from the map.
Get It FixedInside a campaign
What We Actually Do
Our local SEO service is the work of getting your business to appear in local search results everywhere it needs to: Google’s local pack, Maps, Apple Maps, Bing Places, the directories that matter in your industry, and the organic results underneath.
A key component is making sure your information is identical and up to date everywhere: opening hours, contact details, service areas and reviews, the same no matter how the customer searches for you.
On your website we build out localised content and data that Google wants to see: location and service pages, JSON schema markup, internal linking and review signals, then we get it recognised across high quality publications with strategic digital PR. The point is simple: when your customers are near you and ready to buy, they find you, your number and your front door.
Posts About The Jobs You Want
Updates about the work you want more of, in the words people search for, naming the areas you cover. Posts show on your profile and tell Google the business is active.
Boiler replaced in Thornton Heath this week, old back boiler out and a new combi in the same day. We cover Croydon, Purley and Streatham for boiler installs and repairs, with free quotes.
Call nowCame out the same morning, found the leak behind the bath panel and had it fixed by lunch. Tidy and polite, would use again.
Thanks Sarah, glad we could get to you quickly. Leaks behind a bath panel are easy to miss, so you did the right thing calling early.
A Proper Reply To Every Review
We ask for reviews and answer every one. Each gets its own reply, written for that customer and that job, because the next customer reads the reply as well as the review.
Services And Areas Filled In
Every service you offer, every town you cover, the right categories and the right hours. This is the relevance part of Google’s ranking, and most profiles leave it half done.
Services
Service areas
Price
How Much Does Local SEO Cost?
Three steps, each one builds on the one before. Local SEO with us starts at £500 per month, priced by how far out you want to be found.
Maps Plan
Google Business Profile management.
- Weekly posts and photos
- Every review answered
- Services kept up to date
- A street-by-street ranking scan every month
- No website work
- No link building
Profile only · Free setup · No contract
See The Maps PlanLocal SEO
Everything in the Maps Plan, plus your website and links. Priced by area.
- Town2 km£500
- Borough5 km£1,000
- Postcode area10 km£1,500
- City20 km£2,500
Plus
- Link buildingLocal SEO only
- Area pages on your website
- Directory listings
- Review requests
- AI answers
A month · No setup fee · No minimum term
Find Your AreaLocal SEO + Google Ads
Everything in Local SEO, plus ads while the organic work builds.
- Google search and Maps ads
- Remarketing to people who visited
- One management fee covers Google Ads and paid social
Both fees together, billed monthly
Talk To Us About AdsNeed a website too? Pay-monthly websites from £69 a month, or bespoke design quoted per project.
Because local SEO is concerned with organic results rather than paid advertising, you’re paying for expert time, not ad budget. The cost varies with a few factors, like how many business locations you have and how competitive your niche is, so a multi-site group with a national footprint sits above that starting figure and a single location in a quiet niche sits at it.
Local SEO is time consuming and trial and error if you aren’t a specialist with years of experience, and it becomes unmanageable quickly across so many platforms. That’s why most businesses bring in a local SEO agency for support. We’ll always give you a straight answer on cost for your specific situation on a discovery call, before you commit to anything.
The granular stuff
Everything Inside A Campaign
Straight answers
Questions, Answered
How much does local SEO cost in the UK?
Our local SEO starts at £500 per month for the town around you, with no setup fee and no minimum term. The price rises with how far out you want to be found, up to £2,500 a month for a whole city, and with how many locations you have and how competitive your niche is. If you only need your Google profile looked after, our Maps Plan is £59 a month plus VAT. Agencies across the UK typically run somewhere between £300 and £1,500 a month for local work.
How long does local SEO take to work?
Listing and technical fixes can show up in weeks. Google Business Profile corrections, category changes and schema often move things quickly because you are removing a problem rather than building an asset. Ranking consistently in the map pack for competitive terms is a matter of months, because prominence is earned through reviews, mentions and links that accumulate. A realistic shape is early movement inside the first month or two, meaningful position change by month three to six, and compounding after that.
What is the difference between local SEO and regular SEO?
Regular SEO competes for a page of blue links on a national or global basis. Local SEO competes for results that Google filters by where the searcher is standing, which means a different set of ranking signals: proximity, your Google Business Profile, review volume and recency, citation consistency, and content that names the places you actually serve. A business can rank well nationally and still be invisible to someone two streets away, which is why the two are run differently.
Do I need a physical shop to do local SEO?
No. Service area businesses such as electricians, plumbers, mobile therapists and trades rank in local results without a shopfront by setting a service area on the Google Business Profile and hiding the street address. A lot of our clients have no premises a customer would ever visit. The work is broadly the same, with more weight on service and area pages because there is no address doing that job for you.
Can I do local SEO myself?
The basics, yes, and you should. Claim and complete your Google Business Profile, get your name, address and phone identical everywhere, ask every happy customer for a review, and keep your opening hours accurate. That alone puts a lot of businesses ahead of their competitors. Where it gets difficult is the ongoing work: tracking what actually moved, building genuine local prominence, keeping dozens of platforms consistent, and diagnosing why a ranking dropped. That is what most people hand over.
What is the Google map pack and why does it matter?
The map pack is the block of three business listings with a map that Google shows above the organic results for local searches. It matters because it sits at the top of the page, it shows your rating, your hours and a call button, and it captures the searches where someone is ready to act rather than still researching. Ranking fourth means being on a page almost nobody expands.
How do you measure whether local SEO is working?
Not by rankings alone, because rankings move with the searcher's location. We report from Google Analytics and Google Search Console directly, and pair position tracking with the things that pay your wages: calls, direction requests, form submissions, and profile views. If rankings climb and enquiries do not, that is a finding we bring to you rather than a number we leave out of the report.
Do you work with businesses outside London?
Yes. We are based in London at 86-90 Paul Street, but local SEO is not run from a doorstep. Campaigns target whichever towns, cities or service areas a client actually covers, anywhere in the United Kingdom.
Next step
Ready To Claim Your Territory?
Show us how your business operates and we’ll show you how to get more of the right people finding you. Choose a time to speak to our discovery team.