Case study
George’s Barber Room, Kentish Town
A traditional barber at 324 Kentish Town Road, with Est 1989 on the sign above the door. We built the shop’s website, which went live on 13 October 2026, and we work on how it shows up in local search. This page has the figures so far, including the ones that have not moved.
Website clicks from the Google profile
30
That is the figure for October 2026, in Google’s own report on the profile. The same report shows 0 for each of June, July, August and September.
Where the shop started
Already Busy On Google
People who knew George’s could already find it. From June to October, Google’s report shows 866 phone calls and 331 requests for directions from the profile, and 83% of the people who viewed it were on a phone.
The rating was 4.6 from 178 reviews on 10 October, three days before the website went live. That rating is the shop’s own work and we take no credit for it.
From June to September, the report shows no clicks through to a website at all.
The work
What We Did
- 1
A Website On The Shop’s Own Domain
georgesbarberroom.co.uk has the services, prices, opening hours, reviews and directions on one page. On a phone, a bar along the bottom of the screen shows the number to call.
- 2
The Real Prices
The prices come from the shop’s two printed menus. They sit in one file that feeds the web pages and the printed price lists, so a price only has to be changed once.
- 3
A Page For The Products On The Shelf
The shop stocks Geo. F. Trumper products, and they have their own page on the site.
- 4
Google Set Up To Read The Site
We connected the site to Google Search Console and asked Google to index the pages. The website button on the Google profile now points at the new site.
- 5
12 Blog Posts
They cover haircuts, beard care and products. Four are for people nearby, in Tufnell Park, Gospel Oak, Dartmouth Park and Camden Town, with walking times from each.
- 6
A Closer Aim At One Search
On 4 November we changed the homepage to go after “Kentish Town barber shop”, because of the Search Console figures further down this page.
Google Search Console
Where The Site Appeared
| Search | Times shown | Average position |
|---|---|---|
| kentish town barber | 8 | 2.1 |
| kentish town barbers | 14 | 2.2 |
| barber kentish town | 9 | 2.4 |
| barbers kentish town | 3 | 2.0 |
| barber shop kentish town | 7 | 25 |
From Google Search Console, 13 October to 3 November 2026. The site had 22 clicks from 551 appearances in search over those three weeks. These are averages over very few searches, so they are an early sign and no more than that.
Google Business Profile
What People Did On The Profile
| 2026 | Calls | Directions | Website clicks |
|---|---|---|---|
| June | 182 | 48 | 0 |
| July | 196 | 77 | 0 |
| August | 167 | 52 | 0 |
| September | 154 | 75 | 0 |
| October | 167 | 79 | 30 |
| Total | 866 | 331 | 30 |
From the Performance report on the shop’s Google profile, read on 4 November 2026. November is left out because only four days had been reported.
Being straight about it
What Has Not Moved, And What We Don’t Know
Calls Have Not Moved
October’s 167 calls sit inside the range of the four months before, which ran from 154 to 196. We can’t say the website has brought in extra calls.
Directions Are Too Close To Call
There were 79 requests in October, against 77 in July and 75 in September, which is too small a gap to read anything into.
Most Searches Already Use The Shop’s Name
Google lists the search behind 300 of the 551 appearances, and 182 of those had George in them. So far the site mostly reaches people who were already looking for the shop.
One Search We Want Is A Long Way Down
The site averaged position 25 for “barber shop kentish town”, from just 7 appearances. That is why we changed the homepage on 4 November. It is too soon to say whether the change has worked, and we will add the figures here once there is enough data to read.
We Have Not Measured Map Rankings Yet
The figures above come from Search Console and the profile report. Neither one tells you where the shop sits on the map from street to street, so we have left map positions out.
We Have No Count Of New Customers
The shop takes walk-ins and phone calls, and we have no record of how many new customers came through search.
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