Case study
Little Learners Nurseries, Edmonton And Enfield
A family-run company with four Ofsted-registered nurseries in north London. We built its new website, which went live on 21 October 2026, and we work on its Google profiles. The site is only two weeks old, so this page has the early figures and says plainly what we can’t tell yet.
Nurseries on one website
4
- Church StreetOfsted Good, December 2022, 36 places
- Ordnance Unity CentreOfsted Good, March 2023, 34 places
- Florence HayesOfsted Good, September 2023, 40 places
- St HellierOfsted Good, May 2023, 42 places
Each one has its own page on the site, with 152 registered places between them.
Where they started
People Already Find Them On Google
Three of the four nurseries have Google profiles. From June to October, Google’s reports show those profiles sent 518 clicks to the website, 888 requests for directions and 110 phone calls, and 76% of the people who viewed them were on a phone.
All four nurseries were rated Good at their last Ofsted inspection. That is their own work and we take no credit for it.
The work
What We Did
- 1
One Website For Four Nurseries
littlelearnersnurseries.co.uk went live on 21 October 2026 with 27 pages, including a page for each nursery.
- 2
Ofsted Records In One Place
One page lists each nursery’s rating, inspection date and registered places, so a parent can compare them.
- 3
Funding Explained
We rewrote the funding pages to the current rules in England, covering 30 hours, Terrific Twos, the Early Years Pupil Premium and Tax-Free Childcare.
- 4
Pages For The Areas Around Them
Parents search by where they live, so 6 areas have a page pointing to the nearest nursery: Bush Hill Park, Ponders End, Southbury, Silver Street and Angel Edmonton, Enfield Highway and Freezywater and Brimsdown.
- 5
Forms That Ask Which Nursery
Every enquiry form asks which nursery the parent means, so the office knows straight away who should reply.
- 6
Photos With No Children In Them
The owner asked for no children in any photo, and that includes pictures on the walls. The site uses photos of the rooms and toys.
- 7
Google Set Up To Read The Site
We connected the site to Google Search Console and submitted its sitemap.
Google Search Console
Where The Site Appeared
| Search | Times shown | Average position |
|---|---|---|
| preschool near me | 75 | 4.7 |
| edmonton nursery | 39 | 5.5 |
| childcare near me | 27 | 1.4 |
| nursery near me | 13 | 3.2 |
| nurseries in edmonton | 9 | 2.8 |
| nurseries in enfield | 23 | 20.5 |
| nursery in enfield | 10 | 36.2 |
From Google Search Console, 22 October to 3 November 2026. The site had 39 clicks from 988 appearances in search over those two weeks. These are averages over very few searches, and near me positions change with where the person searching is standing, so they are an early sign and no more than that.
Google Business Profiles
What People Did On The Profiles
| 2026 | Calls | Directions | Website clicks |
|---|---|---|---|
| June | 14 | 173 | 104 |
| July | 19 | 172 | 94 |
| August | 22 | 121 | 88 |
| September | 30 | 225 | 130 |
| October | 25 | 197 | 102 |
| Total | 110 | 888 | 518 |
The three profiles added together, from each profile’s Performance report, read on 5 November 2026. The new website was live for the last 11 days of October. November is left out because only four days had been reported.
Being straight about it
What Has Not Moved, And What We Don’t Know
Website Clicks Have Not Moved Yet
October’s 102 clicks sit inside the range of the four months before, which ran from 88 to 130. The new site was only live for 11 days of that month, so this can’t tell us much either way.
Calls And Directions Look The Same
October had 25 calls against a range of 14 to 30, and 197 requests for directions against a range of 121 to 225.
Enfield Searches Are A Long Way Down
The site is near the top for several Edmonton searches, but it averaged position 20.5 for “nurseries in enfield” and 36.2 for “nursery in enfield”. That is the clearest gap so far, and we will add the figures here once there is enough data to read.
Most Searches Do Not Use The Name
Google lists the search behind 538 of the 988 appearances, and 161 of those used the Little Learners name. The other 377 did not, though some of them sit low on the page, so this is not yet a sign of new families.
One Nursery Has No Google Profile Yet
St Hellier is still waiting on verification with Google, so the profile figures cover the other three.
We Have Not Measured Map Rankings Yet
The figures above come from Search Console and the profile reports. Neither one tells you where a nursery sits on the map from street to street, so we have left map positions out.
We Have No Count Of New Families
We don’t have a count yet of how many enquiries or visits came through search, so this page makes no claim about them.
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